CFR (Continuous Flow Recycling) Corporation is a truly ground-breaking technology when it comes to carpet extracting. In an industry always struggling to conserve more water, CFR's machines are far ahead of the game. These extractors use 7 times less water than traditional extractors, and far less harsh chemicals, but still clean more efficiently their competitors.
The challenge was to explain and market this unique technology to the commercial cleaning audience, and provide the sales team and dealers with an array of support materials to help them sell CFR extractors.
We started by redesigning a new website, and a new look that remained consistent across a variety of printed and online materials.
Now CFR dealers have access to every bit of material they need to be successful in the cleaning industry. CFR's new content management system has enabled them easily manage their product database, as well as any training material or sales material dealers need for their own customers. With a consistent email campaign, dealers get the latest updates on additions to their new website.