The Association of Kentucky Fried Chicken Franchisees, Inc. (AKFCF) hosts an annual convention each year to educate and celebrate their national franchise owners. Center stage hosts corporate leaders, guest speakers, musical talent and multi-media presentations. It is a gala event that spares no expense.
For three years running we have been hired to design a look-and-feel for the event. This includes producing the event brochure, event logo and designing the mobile app and a 3x5 app booklet for attendees.
The challenge is to incorporate their iconic roots while making the brand relevant to their modern audience.